Finding our groove

Within the first 10 years of business, State Farm was operating in 29 states. Mecherle encouraged others to work hard and stay loyal to the spirit of State Farm. The commitment to being a good neighbor is what bound the company together and made it the largest auto insurer in America.

Seen here, an image of the 1935 convention.

On June 7, 1950, State Farm closed at 3 p.m. and employees were bused to Wa-Nik-Ska-Ka (State Farm Park) to attend the first official "Founder's Day". After dinner, the traditional cake and roses were presented to G.J. Mecherle celebrating his 73rd birthday while he shared his thoughts with State Farm associates; “... Our success in life is not measured by our years, but is measured by the accomplishments made ...”. The State Farm chorus sang happy birthday and "Let Me Call You Sweetheart”. This also marked the dedication of the park.

The following year 1951, over 3000 employees, family members and friends attended the second annual Founder's Day celebration in Bloomington unveiling a monument in honor of G.J. Mecherle. The park was renamed "G.J. Mecherle Memorial Park".

Many years have gone by since the days of roses and “Let Me Call You Sweetheart” and celebrations have come and gone. But our integrity and core values remain the same today as they did back on that June day in 1922.

While serving as President of State Farm Mutual, G.J. Mecherle was known for his leadership style and emphasis on maintaining good character above everything else. Most importantly, he felt that a company was defined by the confidence and satisfaction of its agency force.

Despite his devotion, G.J. Mecherle always planned to step away and allow the new generation to lead. After growing the company to unprecedented heights, he stepped down as President of State Farm Mutual in 1937 at the age of 60. Mecherle served as chairman of the Board of Directors until his death 1951. Our founder set the standard for all executive leadership that followed him.