The beginning
Our founder, G.J. Mecherle, wanted to create the first honest insurance company and become a trusted member of his community. By June of 1922, he did just that: State Farm, a mutual insurance company owned by its policyholders. Watch us come to life in our first few years of business.


The first year
On June 7, 1922, Mecherle's 45th birthday, G.J. and two associates established State Farm in a temporary office in the Durley Building on Jefferson Street in Bloomington, IL. This date marked the birth of State Farm Mutual (1922), as well as the birthday of the founder, G.J. Mecherle (born in 1877).
In its first few months of business, State Farm began accepting auto insurance applications for local farmers. By June 7th, G.J. issued the company’s first handwritten auto policy written for a local man’s 1919 Hudson Sedan. The company’s first customer paid a total of $71.17 for his policy. This price included a membership fee, deposit and semi-annual premium.
On June 7th 1928 the office force "sprung a surprise" on President Mecherle. The entire group assembled at the main office (Odd Fellow Building) before Mr. Mecherle arrived at eight o'clock. He was greeted with a rousing cheer and escorted to a place of honor. He was given a basket of roses, a rose for each year of his life. They proceeded to sing happy birthday and his favorite song, “Let Me Call You Sweetheart”. G.J. said a few words after which everyone then returned to work. This tradition continued from the 1920’s into the early 1950’s.

Nothing in this world is permanent but change; change is constant, eternal, and everlasting, and those of us who are not ready and willing to adapt ourselves to changing conditions must be left behind.
G. J. Mecherle, CEO — 1922-1951

Home Office
In 1938, as business continued to grow, State Farm purchased land for an expansion of the State Farm Home Office in downtown Bloomington, Illinois. When construction began in 1939, a color film captured the cornerstone ceremony.
In February 1929, State Farm Home Office had a cornerstone ceremony during the Agency Convention and during a time of company expansion. This new Home Office allowed employees to more efficiently meet the needs of customers.
State Farm Home Office underwent three additional expansions and remained the corporate headquarters until 1974, when executive staff moved into the new location completed two years prior.
Employees continued to work in the old Home Office building until 2017, when State Farm decided to sell the property. The sale of the building was finalized in 2019.

Downtown Building Dedication
The cornerstone ceremony for the State Farm Home Office occurred during a time of company expansion and the Agency Convention in February 1929.
This new Home Office allowed employees to more efficiently meet the needs of customers. After undergoing three expansions, it remained the corporate headquarters until 1974.
Employees continued to work in the old Home Office building until 2017, when State Farm decided to sell the property. The sale of the building was finalized in 2019.

Building Capstone
In this film, founder G.J. Mecherle places a time capsule within the building capstone in 1939. Employees retrieved the time capsule in 2019 before the sale of the facility.

Play It Safe
Filmed in 1925 in the downtown Bloomington Odd Fellows Building, this silent film tracked the life of a State Farm policy from inception to payment of a claim. The film featured notable State Farm first employees like G.J. Mecherle, Sylvia Caldwell, and Verna Crusius, and showed the benefits of having a State Farm policy and the fair dealing philosophy of Founder G.J. Mecherle.
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The original office culture
Put yourself in the early 1900s. Explore a collection of artifacts accumulated during our first few years of business.
Standing Bell

Top Hat

Paperweight

Silver Dollars

Application

Badge

Standing Ashtray

Ruler
